185: Stop Paying for Leads: A Smarter Way to Acquire New Patients

Dental practices spend thousands on marketing, but too often, they’re left paying for clicks and leads that never become patients. What if you only paid when a new patient actually showed up?

In this episode, Dr. Jason sits down with Cam, founder of OpenCare, to explore a smarter approach to patient acquisition. Cam explains how OpenCare matches patients with vetted dental practices, integrates with practice management systems, and uses online booking and AI-powered tools to help convert patient interest into scheduled appointments.

They also discuss what practices should realistically spend to acquire a new patient, how to measure the return on marketing dollars, why fast response times matter, and the three changes every practice can make to improve patient growth. If you are tired of wondering whether your marketing is working, this conversation offers a more transparent, results-driven alternative.

Dental Lighthouse listeners can visit opencare.com/lighthouse to learn more, book a demo, and receive 50% off OpenCare’s membership fee. You can also contact Cam directly at [email protected]