167: Why You’re Starting to Resent Your Associate (And What to Do About It)

Hiring an associate is supposed to make life easier. So why are you feeling more frustrated than ever?

In this episode, Jason unpacks one of the most common but least discussed challenges practice owners face: resentment toward an associate who seemed like the right hire. He explores why this happens, how unmet expectations and poor systems often create the problem, and why the solution isn’t always replacing the associate.

Jason shares practical strategies for increasing patient demand, improving associate development through intentional mentorship, setting clear performance expectations, and creating a practice where both the owner and associate can thrive. If you’re questioning whether your associate is the problem or if your leadership needs a new approach, this episode will help you uncover the real answer.